The financial industry isn’t exactly known for making things easy on their customers. Big banks on Wall Street seem to be more concerned with their shareholders than the people they claim to serve. First Tech Credit Union wanted to tell the world that there’s a better way to bank.
For our campaign, we decided that a different kind of financial institution demands a different kind of spokesperson. Smooth, confident, and a little odd, our talent embodied the difference between a credit union and a bank.