Precious Metals

Oregon Lottery

Playing the Oregon Lottery’s Precious Metals Scratch-Its is just like digging for gold—you’re hoping to find a fortune hiding just beneath the surface. We took that idea and put an unconventional twist on it.

For this campaign, we created our own music using the sound of a metal detector as the primary instrument. We paired the song with an eccentric character who danced his way through an unforgettable commercial.