Washington Trail

Oregon Lottery

Did you ever wonder why it’s called the “Oregon” Trail? Like, why didn’t they continue on to Washington? Maybe they stopped when they found something they liked.

This tongue-in-cheek campaign rewrote the history books in a humorous way to promote Oregon Video Lottery. We sourced period-accurate costumes and canoes, and built an entire 1800s-inspired set out in the woods.

In addition to confusing a few social studies teachers, the campaign helped break the Oregon record for highest Video Lottery sales in a single week. Ever.