Did you ever wonder why it’s called the “Oregon” Trail? Like, why didn’t they continue on to Washington? Maybe they stopped when they found something they liked.
This tongue-in-cheek campaign rewrote the history books in a humorous way to promote Oregon Video Lottery. We sourced period-accurate costumes and canoes, and built an entire 1800s-inspired set out in the woods.
In addition to confusing a few social studies teachers, the campaign helped break the Oregon record for highest Video Lottery sales in a single week. Ever.