Trunk Monkey

Suburban Auto Group

One of the first campaigns we ever produced just so happens to be one of the most iconic in auto industry history.

Nearly 20 years ago, we created the Trunk Monkey to help Suburban Auto Group stand out from the competition. After the spots went viral (when going viral was still a new phenomenon), it didn’t take long for dealerships around the country to contact us, eager to use the campaign in their own markets.

Since the Trunk Monkey’s debut, a lot has changed in the production world. We’ve gone from shooting on film to digital, from live animals to CGI, from watching ads on TVs to watching on phones. But one thing has never changed: good creative production is always effective. The Trunk Monkey continues to sell cars and is now licensed to over 45 dealerships around the country.

Trunk Monkey "Referrals"